Public call for training in SEO Copywriting and Website Optimization

Inovacioni centar Bijeljina | Иновациони центар Бијељина | Innovation center Bijeljina

Introduction and description of the training

Public call is announced for the purpose of applications to participate in the training program in the field of Digital Marketing – SEO Copywriting and Website Optimization. The training will focus on the needs of the economy and the labor market’s demand for new, modern skills and knowledge, aiming to make participants more competitive in the market.

The training will be conducted by experts from the ‘Web Studio’ agency in Mostar, who have over 10 years of experience in digital marketing, with over 400 completed projects and clients in Bosnia and Herzegovina and abroad. They also teach at the Digital Marketing Academy, bringing practical knowledge to participants in the most efficient way, through hands-on examples and the development of the best marketing model.

The training is free, and the costs of organization are covered by the City Administration of the City of Bijeljina. It will take place at the Innovation Centre for Sustainable Development – InCOR, Filipa Višnjića 17 (above the Garden Pub).

AGENDA

Date

Time

Topic

Friday,

27 May 2022

16:00-20:00

·    Introduction and acquaintance

·    Introduction to digital marketing

·    Online visibility

·    SEO basics

·    Q&A

Saturday,

28 May 2022

10:00-16:00

·    Introduction to SEO Copywriting

·    Keyword research

·    Exercises

·    Q&A

Friday,

3 June 2022

16:00-20:00

·    SEO content

·    Writing content for the website

·    Q&A

Saturday,

4 June 2022

10:00-16:00

·    Website Optimization (On-page & Off-page)

·    SEO tactics

·    Exercises

·    Q&A

Who is eligible to apply?

• Representatives of SMEs, independent entrepreneurs, and employees in the private/public sector with a registered place of business in the territory of the City of Bijeljina who own a website.

The selected candidates are required to attend a minimum of 85% of the training sessions (17 out of a total of 20 hours). In the event that a trainee withdraws during the training, they will not be entitled to a certificate and will not be able to participate in similar training sessions organized by InCOR in the future.

How to apply?

Applications are to be submitted electronically only no later than 21 May 2022 at 11:59 PM. The application form is available at the following link: https://forms.gle/YL11ERuwYiSNyhoJ7

After the application period expires, applicants will be informed about the results.

Due to a more efficient work process and limited spatial capacity of InCOR, the number is limited to 16 participants.

Where can I get more information?

More information can be obtained at the Section for Local Economic Development and European Integration of the Bijeljina City Administration, located at Karađorđeva 4, office number 17, by phone at +387 (0)55 233 159 or via email at bijeljina.development@gmail.com.

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